Consumer Driven Production. (A Marketing Comcept)
Marketing is the beginning and the end of a business. It's an important pillar in business management. Smooth flow of goods and services from the business to the consumer is facilitated through marketing. It's about the business of meeting people's needs.
This management function has been ignored by small and medium scale enterprises. Many a times, there is no budget allocation. This scenario has contributed to seventy- percent (70%) failure of new business within the first year.
CHESS is committed to promoting members businesses both for start-up and growth strategic planning. You can sign-up for business management training or request for specific training need.
The era of producing goods or services and then looking for their market is no more. Members need to follow the Consumers Driven Production (CDP) rule. That is market-research and then produces to satisfy a need and change from working hard to working smart. For more consultations on business management contact: |
